Nectar Capital is pleased to report that Total Sports Asia has facilitated their second celebrity-branded lifestyle development for Homestead India, in collaboration with Russian tennis star Miss Maria Sharapova.

Following the success of the ‘Michael Schumacher World Tower,’ endorsed by Michael Schumacher, the new project in Gurgaon, India is named the ‘Homestead Maria Sharapova Tower’. The new residential building project will offer luxury apartments to its residents with four spacious bedrooms, an L-shaped living and dining area, and a utility room. The apartments will be open on all three sides to ensure maximum ventilation and daylight. The complex will feature imported marble in the living, dining, and lobby areas, with wooden laminated flooring in all the bedrooms.

Maria Sharapova is currently ranked World Number 2, and has won twenty-seven WTA singles titles, including all-four Grand Slam singles titles. Miss Sharapova has been ranked World Number 1 on five separate occasions and began her professional career in 2004 at the age of 17. Outside of tennis Miss Sharapova is a style and fashion icon, the founder of the confectionary brand ‘Sugapova’, the founder of the Maria Sharapova Charitable Foundation, and a Goodwill Ambassador for the United Nations Development Program.

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Scott Rudmann, Managing Partner of Nectar Capital said:

“Congratulations are due to Total Sports Asia and Homestead for securing the involvement of Miss Maria Sharapova in another landmark deal for the Indian luxury property sector.

Along with the Michael Schumacher World Tower this new development highlights that Total Sports Asia and Homestead are at the very forefront of sports branding and real estate development in India and Asia.

Total Sports Asia continues to solidify its place as one of the world’s premier sports marketing companies.”

About Total Sports Asia

Since 1997, Total Sports Asia (TSA) has been one of the leading independent sports marketing agencies in the world with a core focus on Asia and has strategic offices in Kuala Lumpur, Singapore, Beijing, Mumbai and Delhi. TSA’s core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. TSA represents major international rights in Asia and worldwide, including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA works closely with the top English Football clubs, Formula 1 Teams on sponsorship and licensing sales in Asia. TSA also provides activation and consulting services to a host of blue chip corporate clients.

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About Nectar Capital

Founded in 2002 by Scott Rudmann, Nectar Capital has a successful track record in asset management in private equity as well as investment advisory services for family offices in the private equity sphere where the firm has focused on growth capital for the media, leisure and creative industries.

In the recent past, due to specific investor demand, Nectar has enhanced its fund product offering space and is the Investment Manager to the Nectar Global Alpha Fund.

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Forward Looking Statements and other important information

This document is provided for information purposes only and should not be considered an offer or invitation to sell or buy securities mentioned in it.


Robin Grant
Chief Operating Officer
+44 (0) 20 7753 7652