New Delhi

TSA presents “Michael Schumacher World Tower” (MSWT) Residential Spaces in Delhi in association with Homestead Developments

Nectar Capital is pleased to report that Total Sports Asia has facilitated this first ever celebrity-branded lifestyle development for Homestead India in collaboration with F1 legend Michael Schumacher.

Michal Schumacher is one of the greatest F1 drivers of all time. He is seven times F1 world champion, and “statistically the greatest driver the sport has ever seen” according to the official Formula One website. Off the track Schumacher is an ambassador for UNESCO and a spokesman for driver safety. He has been involved in numerous humanitarian efforts throughout his life and donated tens of millions of dollars to charity.

The project officially launched on 14th September and is one of the most unique projects ever in the world, which Michael Schumacher is personally endorsing. It is Schumacher’s first ever endorsement deal of its kind. The building is 3 km from the international airport at Sector 109, Gurgaon, very close to the Diplomatic Enclave, which will be the next Shanti Path in another 1.5 years’ time.

With only 105 5-star residential units available, a Schumacher themed “Podium Club” at the base of the tower, comprising of restaurant, pub & recreation zone and an aerodynamic design right from the books of Formula 1 racing, MSWT will add to the growing list of branded real estate associations facilitated by Total Sports Asia in India with a multitude of brands like “US Open Apartments”, “Manchester United Restaurants and Bars “, “Discovery Channel branded Green Commercial spaces”,  “IAAF” and “FINA” branded Academy townships, residential towers “modeled by Swarovski” and “Bugatti Towers “. 

Scott Rudmann, Managing Partner of Nectar Capital said:

We congratulate Homestead on this remarkable, world-class real estate development. This sporting partnership is a landmark deal for India, for Michael Schumacher, for Homestead developments, and for Total Sports Asia. The power of sports and athlete brands is brightly illustrated by the Schumacher Tower in New Delhi, and Total Sports Asia has achieved the unprecedented by arranging this deal. We are delighted that TSA continues to demonstrate its world leadership in sports marketing in India and Asia, and we look forward many similar announcements as TSA’s naming rights business continues to flourish.

Additional Information

About Total Sports Asia – Since 1997, Total Sports Asia (TSA) is one of the leading independent sports marketing agencies in the world with core focus on Asia and has five strategic offices in Kuala Lumpur, Singapore, Beijing, Mumbai and Delhi. Our core business is media rights distribution, TV production, sponsorship/licensing, events management and consulting. We represent major international rights in Asia and worldwide including the US Open Tennis, BWF Super Series (Badminton), ITTF (Table Tennis), PSA Pro Tour (Squash), French League and the current EURO/WORLD CUP Winner Spain. TSA works closely with the top English Football clubs, Formula 1 Teams on sponsorship and licensing sales in Asia. TSA is also provides activation and consulting services to a host of blue chip corporate clients.

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About Nectar Capital

Founded in 2002 by Scott Rudmann, Nectar Capital has a successful track record in asset management in private equity as well as investment advisory services for family offices in the private equity sphere where the firm has focused on growth capital for the media, leisure and creative industries.

In the recent past, due to specific investor demand, Nectar has enhanced its fund product offering space and is the Investment Manager to the Nectar Global Alpha hedge fund.

Forward Looking Statements and other important information

This document is provided for information purposes only and should not be considered an offer or invitation to sell or buy securities mentioned in it.


Robin Grant

Chief Operating Officer

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